FOR IMMEDIATE RELEASE-
Powering Athletics International and Peter Twist Team Up to Drive
Activity Specific Training Products
-Fort Wayne, IN- February 15th, 2012
Powering Athletics International, a leading innovator in sport specialty training products, is pleased to announce that it has formalized an international partnership with Peter Twist and Twist Sport Conditioning. . Powering Athletics, a leading innovator for the past decade, has brought many new and innovative products to the sports performance and physical medicine industries. Peter Twist is a world renowned educator, sports physiologist, speaker, innovator, and leader in the world of athletic training over the past 2 decades. Peter Twist and Twist Sport Conditioning of Vancouver, BC Canada have been early adopters and strong advocates of Powering Athletics products since June 2000.
Twist Sport Conditioning and Powering Athletics share a common vision on sport performance training and products. . Powering Athletics is pleased to announce that the two companies are teaming up to bring new and innovative products and education to the sports performance market place. Peter will play a big role in marketing, education, and direction of Powering Athletics products for the sports performance market Worldwide.
Ron Bulloch, President of Powering Athletics, says “We are delighted to have teamed up with such an industry icon in our business. Peter and his company bring a wealth of knowledge to our products. Through the years, we have modeled much of our equipment around their training methodology. Having Peter behind our company and helping guide us in the future is not only exciting but will generate some interesting opportunities for us for existing and new products.”
Peter Twist, President of Twist Conditioning, commented that “Ron and I have had a long business and personal relationship since he started in the business with the PowerSkater. Powering Athletics is one of the most innovative brands out there and their ability to be unique and clever on product development is unparalleled in the industry.
Powering Athletics has built a strong brand of high quality equipment with over 15 products across multiple sports and applications. We look forward to accelerating their brand by bringing a strong education component to the company and helping promote the product at conferences, through social media, and personal introductions to industry leaders. Powering Athletics is a sleeping giant; it is unbelievable how they have been operating under the radar screen of so many training professionals in the industry.”
About Powering Athletics
Powering Athletics is a leading developer of activity specific training and rehabilitative products for the sports performance and physical medicine industries. The company holds many patents for their truly innovative and unique designs. The Powering Athletic Brand is recognized for quality, strength, and functionality. The company’s products are used worldwide by athletes at all levels, from youth to professionals, on playing fields and training facilities around the globe. Powering Athletics International is headquartered in Fort Wayne, Indiana, with distribution throughout North America, Europe and Asia.
About Peter Twist
Peter Twist, MSc. is the President of Twist Sport Conditioning. He is an exercise physiologist with a specialization in coaching science. Having coached in the NHL for 11 years, Peter has worked with over 700 professional athletes, including league MVPs Mark Messier (hockey), Justin Morneau (baseball) and Hakeem Olajuwon (basketball). He has published over 400 papers, 10 books and 19 DVDs on athlete development. Peter is the Global Education Partner for IMG’s Combine 360, powered by Under Armour. He was honored with the National Strength and Conditioning Association's President’s Award, the Can-Fit-Pro Specialty Presenter of the Year and was recently named the 2010 IDEA Program Director of the Year.
About Twist Sport Conditioning
Based in Vancouver, BC, Twist Sport Conditioning is world class in athlete training services, sport performance and functional fitness products manufacturing and distribution, professional educational programs, and franchised sport conditioning centres. Twist has developed and introduced many new coaching methodologies through certifications. Twist Conditioning will distribute and market Powering Athletics products and training methods in Canada.
Powering Athletics can be contacted at 260-672-1700 or go on line to www.poweringathletics.com. The company is located in Ft. Wayne, Indiana. Peter Twist and Twist Conditioning can be reached at 604-904-6556 or go online to http://www.twistconditioning.com in Vancouver, BC, Canada.
